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Crucial Trading

Crucial Trading designs, manufactures and distributes the finest and most innovative flooring and rugs, specialising in natural floorcoverings such as wool, sisal, sisool and seagrass.


Craftsmanship and innovation are at the very heart of Crucial Trading and have been since the company was founded. Its commitment to quality craftsmanship has made it a leader of high-quality, innovative designs for over 35 years. Its products are distributed to customers in Europe, Asia, the Middle East and the US. Offering over 80 different collections, including several award-winning designs, the brand provides a bespoke rug design service in addition to broadloom.

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