Antiques in Colour: Westland London
Antiques in Colour was a month-long exhibition at Westland London, inviting five leading designers and tastemakers to transform individual galleries within the showroom using antiques from Westland’s collection, with colour as the central thread.
Working closely with Westland London, we developed and delivered the campaign from concept through to launch, spanning designer collaborations, PR and media relations, social media, content creation, photography and events.
The project brought together Henriette von Stockhausen of VSP Interiors, Edward Bulmer, Marco Mansi, Aliénor Cros and Darren Price of ADAM Architecture, each bringing their own perspective to a gallery using pieces from Westland London’s collection and Edward Bulmer Paint.
The Campaign
From the initial concept through to the final reveal, our involvement spanned creative development, curator liaison, PR and media relations, social media strategy, content creation, photography, videography and event planning.
With five distinct creative perspectives, the campaign was designed to unfold over time. We introduced each designer and their approach individually, building towards the reveal of the completed galleries and giving each installation its own story within the wider Antiques in Colour campaign.
We also produced a dedicated photoshoot, creating a library of assets to support Westland London across press, social media and wider marketing.
The campaign culminated in an evening at Westland London, bringing together designers, press and the wider interiors community to experience all five completed galleries.
Moderated by Giles Kime, Interiors Editor of Country Life, the panel brought together the curators to discuss their individual galleries, from their selection of pieces from Westland London’s collection to the thinking behind their colour choices and how these shaped each space.
The Result
Running throughout September 2026, Antiques in Colour became a multi-channel campaign spanning the showroom, designer collaborations, interiors PR, social media, content, photography and events.
Across the two-month social campaign, the @westlandlondon Instagram page generated 222,423 views and reached 67,224 viewers, while gaining 1,635 new followers. More than 72% of views came from non-followers, bringing the campaign to a significant new audience, while daily views rose by 73% from the beginning of August to the end of September. Editorial coverage was secured across The London Magazine, SheerLuxe, House & Garden, Country Life and Homes & Gardens, extending the story beyond Westland London’s own channels.
The campaign culminated in an event attended by 55 guests from across the press and design community, bringing the five completed galleries together for their final reveal and panel discussion.
The project reflects our integrated approach to PR and marketing for interior and design brands, bringing together creative direction, communications, content and events within a single campaign.
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